October 06, 2015
/ by Katie Gaab
Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to stand out and receive recognition for their efforts. By using the right marketing tools and technology, content marketers are able to solve some of the problems that stem from this situation.
Ian Cleary, founder of RazorSocial, discussed some examples of tools that can help drive bigger results at his recent webinar. During “9 Tools & Tips That Drive Content Marketing Results,” Ian explored how these tools can help identify successful content topics, drive more organic blog traffic and build your social presence.
With such an informative webinar, many attendees posed questions on the process of content creation. Here, Ian Cleary answers a handful of questions that weren’t answered during the webinar.
A: You want to build relationships with other influencers in your industry and if you want them to share your content you will need to share theirs!
A: Your evergreen content never goes out of date so why not continue to share it? But you need to review your content on a regular basis to make sure it is still relevant and up to date. We recently reviewed an article and decided to to rewrite about 25 percent of it so we republished it again as a new article. It was shared over 1,000 times!
A: Yes, absolutely. For example, you may have a short and snappy message on Twitter but a much more detailed message on Google+. All platforms are different.
Want to know about all nine content marketing tools? Watch Ian’s full webinar recap today!
A: Focus on a blog and create amazing content and then reach out and promote it. If you find a relevant audience for your content people will happily share it if it’s good.
A: Always start with a blog.
A: At least twice on the first day, once on the second day, once within a week and then monthly if it’s evergreen.
1. Create a blog with amazing content.
2. Create an e-book
3. Build your email list.
After this you can focus on content promotion across social media channels.
A: Your personal profile is the best. The group can be good if it’s highly relevant to your niche and you are not overpromoting!
A: Google+ is reducing in importance, but if your target audience is on Google+ it could be a good platform. The platform with an engaged audience relevant to your niche is one to monitor.
Images: Adikos, Julie Raccuglia, Christian Schnettelker, Sheila Scarborough (Creative Commons)
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