November 02, 2015
Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. There were many great speakers who shared gems of information. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration.
1. Joe Pulizzi (@JoePulizzi), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem:
Don’t be afraid to be bold in your campaigns. Many times we do ‘much of the same’ in our marketing campaigns. Try to break out of the clutter by being bold and innovative.
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2. Sherry Turkle(@STurkle), Professor of Social Science and Technologies at MIT, gave a captivating keynote speech on the effect of technology on conversations, interactions and empathy. One of the key takeaways for B2B marketers was to start understanding people on a social and more human level, outside of who they are online. While technology has made us more interconnected than ever before, people are becoming less ‘social’ and worse communicators face-to-face.
Photo via Lee Odden @leeodden
3. It’s no secret Hubspot is one of the greatest content creators in the marketing space. So it’s no surprise that Mike Volpe (@Mvolpe), former CMO at Hubspot and Current Entrepreneur and Startup Growth Executive, gave advice to a room full of B2B marketers on content creation and syndication:
4. Matthew Stibbe (@mstibbe), CEO at Articulate and Turbine, also had great pieces of advice for content marketers:
Aim your content for specific niche audiences. When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer.
5. Lee Odden (@leeodden), CEO of TopRank Online Marketing, gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”
Nielsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements.
Odden highlighted the importance of getting not only employees engaged and encouraged to share information surrounding your brand, but to get communities of influencers and happy clients to be brand advocates as well.
Image: TopRank Online Marketing (Creative Commons)
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