2018 Holiday Gift Guide Pitch Kit — Make Sure Your Brand is Featured This Season Download Kit

Free White Paper! Protect Your Brand With Copyright Laws

Do copyright’s ever-evolving laws seem a little blurry? You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation.

Cision’s new white paper, “The Professional Communicator’s Guide to Copyright Compliance & Fair Use,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.

Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe:

Want to discover more copyright compliance best practices? Read the new white paper today!

1. Stay informed on copyright laws

Copyright-Laws

Copyright laws protect works such as books, blog posts, videos, podcasts, artwork and more. When you create a piece of content, others can talk about and reference it, but they cannot copy or redistribute it – that is, not without proper attribution.

Congress has changed copyright laws in the past, and will continue to make updates in the future. Pay attention to new rulings, and make sure your team is informed, too. Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant.

2. Monitor people who publish your content

In today’s content-saturated world, sharing and copying is as easy as the click of a button. But that also means it’s easy for thieves to steal your content and pass it off as their own.

Keep an eye on where and how people share your content. Start with a simple Google search to see where your content pops up. Social listening software can help by providing alerts when others share your published content.

3. Attribute credit where it’s due

Copyright-Warning

It isn’t just your own content that you need to worry about. Whenever you share or retweet someone else’s content, you need to ask yourself, ‘am I attributing this correctly?’ Put yourself in the author’s shoes and think about how you’d want someone to use your content. If you’re unsure, contact the author and ask for permission.

To find out what the rules are for sharing content, think about these three factors: the source of information, the copyright protections currently in place and how the content will be reused. Each situation will be different, but by understanding the factors involved, you can determine whether or not your use of the content is legal.

CopyrightComplience Ads__728x90

Images: Horia VarlanSam HowzitDaniel Lobo (Creative Commons)

About Maria Materise

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.