November 09, 2015
/ by Cision Contributor
The future of PR is here. The proliferation of data and technology offer new opportunities to work better, faster and smarter.
With access to all of these tools, it’s easy to get sucked in — to become robotic and automated, and to let technology do the work. Best practice? Add a layer of humanity, and use technology to better relate to the people you’re trying to connect with. After all, doesn’t PR stand for “people” and relationships” in the end?
This human connection is the differentiator between PR pros who get things done, and those who drive meaningful, valuable business outcomes. It all boils down to how you approach building relationships with influencers — from bloggers and journalists to social media celebrities.
That’s why we’re asking the industry to take a special promise, with a message that we hope will reach the farthest corners of our industry:
Sign the #pitchPRomise to share your commitment to practicing smarter, relationship-driven influencer relations:
I, ______________________, pledge to:
I will also refrain from:
Every PR pro has the responsibility to move the industry forward, and to keep pushing it to be more innovative and accountable, without losing the human touch. Together, we can do it.
Build relationships. Pitch responsibly. Promise to practice smarter influencer relations by signing the #pitchPRomise today.
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