December 10, 2015
/ by Katie Gaab
We want to let you in on a PR secret: social media posts can produce major publicity for your brand.
But how can you ensure success if reporters are still getting on the social media bandwagon?
You must take time to build rapport.
If you use the right media database, you can easily sort through profiles to build media lists and engage with relevant contacts on their preferred platforms.
With our latest “11 Tips for Pitching Reporters on Social Media” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut.
Here’s a preview of the advice you’ll find in our social media pitching tip sheet:
Keep your priorities straight. Don’t follow every reporter you possibly can. Instead, focus on the ones who you really want to cover you. After all, successful media coverage is about tapping the right publication, beat and audience for your brand.
When you research reporters’ social media accounts, be sure to note if they’ve listed additional contact information. If you ask a reporter for an email address that’s clearly listed on their profiles, chances are you’ll be ignored.
Make it easy to keep track of outreach with media lists for Twitter, Facebook and the like. Depending on what you aim to accomplish, you can set your list as either private or public. Private lists will keep competitors wondering how you gain coverage, while public ones may elevate perception of your brand from influencers who see you respect their thought leadership.
Above all, ensure your list is easy to access and update. In any given year, a reporter may move to a new beat, bureau or even publication. Check your media list regularly to guarantee your pitches are going to the right person when you reach out.
Reporters need a good reason to trust you. Become a known quantity by sharing relevant industry news, commenting on their recent news stories or redistributing their work to your followers.
To increase the possibility that a reporter will follow you back (and eventually accept your social media pitches), you must share interesting or useful content and have a bio that highlights your relevance to their beat.
Remember, without first establishing a basic connection, a reporter will mark your pitches as unwanted spam!
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