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4 Signs It’s Time to Invest in PR or Marketing Technology

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re really making life hard for yourself. There are some fantastic platforms that take a lot of the effort out of marketing and PR, and they’re not as expensive as you’d think.

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done.

Sign 1: You Have No Idea What People Are Saying About Your Brand

Your mom just called to tell you that someone tweeted something nasty about your company. Your mom, dude. Why aren’t you monitoring mentions of your brand on social media? Probably because you’re too busy doing everything else in your business.

Social media monitoring tools would alert you when someone spouts ugly about your company online, and then you could actually do something to keep it from snowballing.

Sign 2: You’re Manually Researching for Influencers and Journalists


You want journalists and bloggers to write about your brand, but you’re overwhelmed with finding the right ones. So you do nothing.

If only you had a database of media contacts you could sift through…wouldn’t that make your life easier? PS: it exists!

Sign 3: You’re Not Getting the Distribution You Want with Free Press Release Services

In an effort to save a little cash, you’re publishing press releases on dozens of free distribution sites…and are pretty disappointed with the results. You know what they say: you get what you pay for.

Rather than wasting countless hours (but saving money! Oh yea, saving money…sorta) manually submitting to unreputable press release distribution sites that don’t charge, shell out a little bit of cash and get better results, and your time back. Seriously: you can publish a press release for as little as $99. You spend more than that at Starbucks in a week.Strengthen Your PR_Sep2015-650x300

Sign 4: You Log into 5 Different Social Sites to Get Analytics

Any time you want to tweet or update Facebook, you log into that site. You do the same to look at analytics to see how your efforts are doing. And all that work is time-consuming.

A better option is using a dashboard that integrates all the social media channels you use into one place that you can view analytics and insights.

While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.SEMAds_Jay_728x90


Images via Pixabay: 1, 2

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

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