Behind the Headlines With Kevin Moogan
Kevin Moogan, account manager at Vested, believes in the importance of integrated communication to achieve business goals. In this interview, he discusses his agency’s partnership with financial organizations and the role that communication plays in the industry.
How did you get your start in PR?
Before joining Vested, I spent four years at Gorkana sitting at the intersection between financial media and their communications counterparts. I learned a lot of valuable lessons about positioning your messages in the right way and how to identify the right influencer to help you get those messages to market.
Tell us about your role at Vested.
I work as an Account Manager on the team, supporting clients from all different aspects of the financial space, including Citadel and the Carbon Trade Exchange.
Given Vested’s integrated approach to communications, I have the opportunity to work in a variety of disciplines from traditional PR to branding and marketing. That flexibility enables everyone here to use their creativity and to collaborate on problem-solving.
I understand Vested was recently chosen to handle global communication for Investopedia. What do you have planned for them?
There is a lot in the pipeline for 2016 as Investopedia continues to grow. Recently, they released the Investopedia Financial State of the Union. Utilizing the immense amount of data they have, Investopedia has been able to track investor trends and sentiment, which enables them to offer a lot of insight into how investors will behave in the coming year.
We’re launching an ‘Investopedia Anxiety Index’ which will track investor fears over time and has actually shown to routinely predict the VIX (the volatility index). It is very exciting to work with a client that believes in utilizing data in new and innovative ways. We plan to continue these efforts to showcase Investopedia as true thought leaders in the financial space.
We’re also excited to work with the rich content Investopedia is constantly producing. They’ve recently hired a new Vice President of Content and are gathering a large network of financial advisors to provide all the tools investors need. We’re thrilled to be a part of those efforts!
What do you think was the key factor in Vested winning that account?
Vested is entirely devoted to understanding and supporting the financial industry. It was essential to Investopedia that the agency they chose understand their market and the needs of their users.
Our depth of industry knowledge combined with our mission to constantly innovate and change the way people talk about finance aligned well with Investopedia’s needs as well as their own goals.
What has been the biggest challenge of your career?
I think the biggest challenge has been to never allow myself to become complacent. It’s not always easy to leave what is familiar for what is new, but I’ve been fortunate to see change as opportunity in disguise. The fast-paced environment at Vested has done a great job of making sure I never get complacent!
Do you have any daily rituals that keep you going?
I listen to music and look through the Economist every morning. Nothing wakes you up quite like the pairing of emerging market trends and mid-tempo rock.
When you’re not at work, what do you like to do?
Go to as many concerts as possible and argue about which Wilco album is best (it’s “A Ghost Is Born”).
Rapid Fire Round
1. The thing that gets me up in the morning is… six alarms and the fear of losing my job.
2. I always thought I’d be… in the NBA. Apparently there isn’t much need for an undersized, slow guard with no jumpshot – or any other discernible basketball skill.
3. The one website I always check is… Economist.com and Deadspin.com, not necessarily in that order.
4. If I won the lottery, I would… get myself a porch and a dog. Then I would sit there on my rocking chair with my dog and make a staggering number of regrettable investments.
5. My guiltiest pleasure is… Should I feel guilty for listening to the “Les Mis” soundtrack weekly? No? Good. Then I have no guilty pleasures.
6. I laugh most at… The picture of this supremely cool dog.
7. I’m at my best when… I’m talking to people.
Image via Kevin Moogan
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