3 Benefits of Integrating Your Enterprise Social Strategy
Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media.
Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success?
The key is integration.
Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals.
Integrated social strategies also require integrated social tools. By investing in social listening software, you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.
Here are three positive results you’ll see when everyone in your organization joins forces to build a successful enterprise social strategy:
1. Develop tailored goals
Your social team may already have goals (and the strategies to accomplish them) in place, but without input from other departments, they may be missing out on other important areas for improvement.
Sit down with a representative from each department to understand their individual needs and how they fit in with the company’s overall objectives.
Let your audience guide your goals as well. Listen on social to learn about your audience and how your brand can best communicate with them.
2. Gain new ideas
Have you ever heard the phrase “two heads are better than one?” Well, how about three or four or even 20? If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.
Bringing everyone in your organization together will help grow your social strategy and become aware of ideas that maybe you or your social team hadn’t yet thought of.
Plus, you’ll be able to identify the internal thought leaders in your organization. These people may be valuable later on when you’re looking for a quote for a press release or a unique perspective for a blog post.
3. Improve decision-making
When you understand your company’s overall objectives, and those of each individual department, you’ll know how to make decisions that will meet them. This covers everything from which platforms to be on to what tools to use.
Is your organization looking to gain more female customers? Pinterest would be a useful platform. Need to know what people are saying about your brand online? A social listening tool will help identify company mentions from the noise.
By integrating your social strategy, you’ll focus on what matters most to your business, strengthen your team and plan and increase your chances of success.
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