Brand Differentiation: Hillary Clinton vs. Bernie Sanders
How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential candidates.
As the Nevada caucus approaches, the differences between both Hillary Clinton’s and Bernie Sanders’ positions are becoming clearer. Messaging is important, and when two candidates hold similar views the nuance and specifics of their plans become incredibly important.
The lesson for brands is in positioning your unique selling proposition in all of your outbound communication.
Are your press statements and thought leadership campaigns aligning with your company’s past actions? Do your executives have the appropriate profile to speak on an issue without controversy?
In context of the selection of the Democrats’ presidential nominee, these questions play into how voters respond and engage with the candidates on social media.
Review our analysis on how Clinton and Sanders stack up, who is leading the national conversation and on what topics they are gaining traction.
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