February 04, 2016
/ by Maria Materise
We’re excited to announce that Cision PR Edition, the world’s leading PR software, is now an even better communication solution. New upgrades to relationship management, news monitoring and premium services offerings improve brands’ ability to power their stories.
Cision is continuously looking for new ways to improve communication professionals’ complete workflow, and these latest enhancements will do just that. With the most innovative solutions in the industry, Cision consistently provides rich content, analytics and insights.
Here are a few of Cision PR Edition’s new feature upgrades and how they will help you improve your PR campaigns and drive results:
Cold emails can only get you so far. If you want valuable earned media, you need to first build relationships with influencers on social. Cision PR Edition helps you build those relationships with a new level of insight into influencers and their audiences.
Use Influencer Insights charts to learn where a media contact’s audience is located, who they are and what they are interested in. Find other media contacts who are talking about the same topics as your influencer with one click.
Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. Plus, by connecting to Google Analytics, Cision PR Edition now helps you identify who is affecting your bottom line by showing the outlets that drive the most traffic back to your site.
You can’t understand the impact of your story without the full picture. Cision’s new partnership with the Tribune Content Agency provides you with access to the full text of an additional 80+ of the largest and most viewed newspapers in the United States, so you can quickly monitor and share your most important news coverage and analyze your performance to the full extent.
If you’re always working on routine, time-consuming tasks, you may be missing out on more valuable activities. Save time and stay informed on your most important, relevant news coverage with daily, customized news briefs. Feel assured that you’ll have newsworthy, copyright compliant content in your inbox and ready to share with clients and executives before you’ve even gotten your morning coffee!
Also, save even more time and become more efficient with Cision’s new “Rapid Response.” Get the help you need fast by alerting the Client Services team as soon as an issue arises.
Learn more about the new Cision PR Edition upgrades! Take a demo today!
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