March 11, 2016
/ by Niki Madison
Southern food is often described as delicious, but rarely described as healthy. Until now. Atlanta-based registered dietitian and nutrition expert, Carolyn O’Neil is committed to finding ways to enjoy comfort foods without the high calorie count. O’Neil is a weekly Columnist covering food, nutrition, healthy lifestyle, and travel for the Atlanta (GA) Journal-Constitution, and for eight years has built a following for her “Healthy Eating” column which appears in both print and online. O’Neil appears regularly on NBC Atlanta & Company as a food and nutrition healthy lifestyle expert. She is also a freelance writer for various publications including The Atlantan, Atlanta Homes & Lifestyles Magazine, Cooking Light and WebMD Magazine. An established cookbook author, with her latest, The Slim Down South Cookbook, O’Neil and Southern Living offer ways to maintain a balanced diet while enjoying some southern decadence. So how do you pitch this established food columnist and freelancer? Read on to find out.
I prefer to receive pitches via email with links provided to associated content and facts. If I’m interested I will respond via email and the process can begin!
Depends on the story really. If it’s science based, I like links to research studies and bio of researchers. If it’s food product based, I really do prioritize food companies who employ registered dietitians in product development and communications because I trust them. If it’s travel destination based, I love to see photos and hear about consumer travel trends related to the destination.
Information tied to new surveys, research or consumer research.
Goes without saying, know your topic area and a bit about other ‘like’ companies that might also be doing pitching at the same time to prevent ‘same pitch overload’. And don’t think that non-GMO is always a positive thing to spin. Science and agriculture journalists are ready for nuances, not the ‘no-zone’.
I do use social media channels, especially if it’s a trending news topic such as a food born illness outbreak. And I use them for research. For instance, if I want to know more about Scottish salmon or Scotch whiskey I’ll locate social media links to connect directly with companies or tourism boards.
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