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From Cision’s Media Database to NBC’s ‘Today’ Show

“All it took was 10 minutes of using Cision to secure my client a 5 minute, 19 second story on NBC’s ‘Today’ show,” says Rafe Gomez, owner of PR and sales support consultancy VC Inc. Marketing.

Knowing your target audience is important, but pitching the right contacts is what ultimately leads to winning major publicity. Does your media database have the influencers you’re looking to pitch?

With nine campuses across the U.S., the School of Audio Engineering needed to secure media coverage to win the attention of potential students’ parents and boost enrollments. Tasked with the school’s public relations, Gomez knew exactly where to turn for help.

“Cision made the process of being able to track down the key decision makers so fast, so easy and so convenient that without it, I’d probably still be looking for the right people to connect with,” Gomez says.

With access to in-depth media contact profiles, the School of Audio Engineering landed multiple local TV segments from Nashville to San Francisco. These highlights led to spotlight on “Today.”

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About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

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