April 06, 2016
/ by Cision Contributor
The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas.
Why does all this matter to brands? For several weeks, much of the nation turns its eyes to this tournament, providing real-time insights into brands’ target audiences and opportunities to engage with them as a friend, instead of a money-hungry business.
For the 2016 NCAA March Madness tournament, Cision used its social software to monitor the teams, players and coaches and surface conversations, sentiment and trends from one of the year’s most popular sporting events.
Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more.
Here’s a taste of some of the data we uncovered:
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