April 29, 2016
/ by Jenny Wittman
With about 81 million unique visitors per month, SheKnows Media has become the number-one women’s lifestyle digital media company that operates media properties SheKnows.com, BlogHer and StyleCaster. Melissa Kirsch joined SheKnows.com this month as deputy editor and is ready to hit the ground running in her new role. Kirsch lives in Brooklyn and is a best-selling author of the “post-college bible” The Girl’s Guide (2015, Workman) that now has over 100,000 copies in print. She has written for New York, National Geographic Traveler, Good Housekeeping, Scientific American and Nerve, and has been consulted as an expert on women’s issues for Jezebel, Glamour and Cosmopolitan. Here, she shares with us exactly what she’s looking for in a pitch:
Via email. No phone calls, please.
Original, well-written pitches pertaining to issues that are relevant to Gen X + Gen Y women.
A personalized email that shows the sender has engaged with the site, knows what we publish, and considered why we would be a good outlet for their pitch.
Please don’t leave voicemails or really call unless it’s urgent. Keep the pitch short and tell us why you think we’d be interested.
Anonymous blasts that don’t take into account the types of stories that appeal to us.
Not really—email’s the best bet.
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