How to Pitch Award-Winning Travel Freelancer Paul Rubio
Paul Rubio is a freelance writer and photographer specializing in luxury travel, adventure travel, lifestyle and educational travel. His passion for travel and writing has taken him to 107 countries, and his adventure musings have appeared in a myriad of publications including Conde Nast Traveler, Fodor’s Travel, LUXURY, Departures, Postcards, Private Clubs, and Robb Report. The Harvard graduate is also the recipient of 20 national awards for his writing and photography. So how would your pitch go a long way in Mr. Rubio’s inbox? He shares some great insights below.
What kind of information do you like to receive?
Press releases and pitches related to luxury travel are welcome for placing things on my radar. If someone is serious about pitching me in regards to a specific outlet, it’s best to tailor the pitch or the angle and not just send the generic release my way.
What will catch your attention?
I always take note of great (and concise) pitches on: emerging destinations, hotel openings, adventure experiences, and interesting angles of destinations that haven’t been explored already elsewhere.
Do you have any advice for PR professionals trying to reach you?
Please take a glance at my website (www.paulrubiotravel.com) before contacting me to see my current outlets and recent work. It provides a broad sense of what I do and do not cover. Please do not send irrelevant pitches.
How about any pet peeves?
I am not a fan of a pitch that’s trying really hard to spin some news out of nothing. I also don’t like it when I kindly ask to be removed from an email list and continue to get those emails despite multiple requests.
What is the most important part of the relationship between PR and journalists?
The relationship should be give-and-take, not just take from either end. For me, key aspects to a good working relationship are honesty and transparency.
What is your prefer method to receive press releases?
Do you accept pitching via social media? Why/why not?
Email is best, as I check it regularly from pretty much anywhere in the world where I can get a phone signal or WiFi. I can’t say the same for LinkedIn, Twitter and other social media sites.
The Cision Media Research Team maintains a database of more than 1.6 million records, including social influencers, traditional media contacts, outlets and opportunities. We collect and maintain the latest contact and pitching information of bloggers and journalists who can spread your message, broaden your campaign and help you build relationships with the people who matter. To experience the Cision Media Database first hand, request a demo here.
Image via Pixabay
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