August 10, 2016
/ by Susan Guillory
Content is moving at the speed of light these days. It sometimes feels like all you do is create blog posts, e-books and social media updates. Everything else is piling up on your desk and in your inbox.
Don’t despair, friend. I’m about to give you hacks that will give you your time back and help you streamline your content creation. Ready? Let’s go.
If your fingers stumble over the keys of your keyboard, you’re losing valuable time simply trying to communicate your message. Here’s a feature of Google Docs that I adore: Voice Typing. So rather than typing three words a minute, you can dictate what you want to say so much faster.
Yes, you’ll need to go over what the tool recorded, because it’s not perfect. But editing a paragraph is faster than typing it!
One big time-suck for me is coming up with new content topics. But here’s a hack: you already have a wealth of content ideas living on your website. That e-book you wrote on 10 ways to save money? You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book.
Coming up with topics is the hardest part. Once you have a general direction, you’ll have smooth sailing to even more content generation.
Another way to save mental energy and time spent brainstorming topics is to note any content topic ideas when you have them. That way, when you’re ready to write, you’ve got ample subjects to choose from.
I like to keep a spreadsheet of ideas, and even sort them by general category so I can diversify what I write.
Really want to hit home with your content? Look at your analytics. You can find out exactly what posts and content pieces people are flocking toward, and this can guide you on future content topics.
It’s also useful in repurposing content (#2), as you already know the popularity of a given topic and can expand upon it to drive more traffic.
Research is a huge part of content creation, but it’s no fun to sift through 100 articles when you’re ready to write. So set up Google Alerts for keywords on your industry so you get the latest articles and research delivered to your inbox.
Once you’re ready to write, just skim the headlines in your Alerts and pick the ones that fit what you’re looking for.
Content creation doesn’t have to be a time-suck. Just be aware of which parts of the process slow you down and implement hacks to speed them up.
Images via Pixabay: 1, 2, 3
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