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Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn a spot in a trusted third-party publication.

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.

Will your brand’s products make it into those pages?

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes in our recent blog post How to Pitch Holiday Gift Guide Editors. “Do your homework and know journalists’ inclinations — learn their holiday gift guide deadlines, pet-peeves, follow-up preferences and what specific products their audience is interested in.”

Using Cision’s media database, we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Inform your pitches by following the listed lead time and deadlines.

Need more tips on crafting your holiday pitch? Check out these other articles from across Cision:

2016 HOLIDAY GIFT GUIDES-ISSUE DATES & LEAD TIMES

OUTLET: Allure

URL: http://www.allure.com/
Media Type: Magazine
Opportunity Description: Gift Guide

Issue Date: 11/22/2016

Lead Times
News: 8/24/2016
Features: 8/24/2016
Advertising: 8/24/2016

OUTLET: Westchester Magazine

URL: http://www.westchestermagazine.com/
Media Type: Magazine
Opportunity Description: Ultimate Holiday Gift Guide

Issue Date: 11/15/2016

Lead Times
News: 10/01/2016
Features: 9/16/2016
Advertising: 10/11/2016

OUTLET: Women’s Health

URL: http://www.womenshealthmag.com/
Media Type: Magazine
Opportunity Description: Holiday Gift Guide

Issue Date: 12/01/2016

Lead Times
News: 9/02/2016
Features: 9/02/2016
Advertising: 10/17/2016

OUTLET: Los Angeles Magazine

URL: http://www.lamag.com/
Media Type: Magazine
Opportunity Description:Holiday Gift Guide

Issue Date: 11/24/2016

Lead Times
News: 8/26/2016
Features: 8/26/2016
Advertising: 10/25/2016

OUTLET: Forbes

URL: http://www.forbes.com
Media Type: Magazine
Opportunity Description: ForbesLife Holiday Gift Guide

Issue Date: 11/21/2016

Lead Times
News: 9/22/2016
Features: 9/22/2016
Advertising: 11/7/2016

OUTLET: Crain’s New York Business

URL: http://www.crainsnewyork.com/
Media Type: Magazine
Opportunity Description: Crain’s Corporate Gift Guide

Issue Date: 10/31/2016

Lead Times
News: 10/20/2016
Features: 10/20/2016
Advertising: 10/20/2016

OUTLET: San Francisco Chronicle

URL: http://www.sfchronicle.com
Media Type: Newspaper
Opportunity Description: Gift Guide

Issue Date: 12/4/2016

Lead Times
Features: 11/27/2016
Advertising: 11/24/2016

OUTLET: Us Weekly

URL: http://www.usmagazine.com/
Media Type: Magazine
Opportunity Description: Holiday Gift Guide: Last-minute Gifts

Issue Date: 12/09/2016

Lead Times
News: 11/25/2016
Features: 10/10/2016
Advertising: 10/28/2016

OUTLET: Daily News

URL: http://www.nydailynews.com
Media Type: Newspaper
Opportunity Description: Last-Minute Gift Guide

Issue Date: 12/8/2016

Lead Times
News: 12/1/2016
Features: 12/1/2016
Advertising: 11/28/2016

OUTLET: Pennsylvania Outdoor News

URL: http://www.outdoornews.com/pennsylvania/
Media Type: Magazine
Opportunity Description: Great Holiday Gift Ideas

Issue Date: 12/02/2016

Lead Times
News: 11/25/2016
Features: 11/18/2016
Advertising: 11/25/2016

OUTLET: Knoxville News Sentinel

URL: http://www.knoxnews.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Ideas

Issue Date: 11/24/2016

Lead Times
Features: 11/17/2016
Advertising: 11/22/2016

OUTLET: Tampa Bay Times

URL: http://www.tampabay.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Guide

Issue Date: 11/24/2016

Lead Times
Features: 11/17/2016
Advertising: 11/10/2016

OUTLET: Belleville News-Democrat

URL: http://www.bnd.com
Media Type: Newspaper
Opportunity Description: Metro East Gift Guide

Issue Date: 11/20/2016

Lead Times
Features: 11/6/2016
Advertising: 11/6/2016

OUTLET: LancasterOnline

URL: http://www.lancasteronline.com
Media Type: Newspaper
Opportunity Description: Holiday Gifts and Lifestyle

Issue Date: 11/6/2016

Lead Times
Features: 10/30/2016
Advertising: 11/3/2016

OUTLET: Chicago Tribune

URL: http://www.chicagotribune.com
Media Type: Newspaper
Opportunity Description: Holiday Gift Guide in Living Section

Issue Date: 11/24/2016

Lead Times
Features: 11/17/2016
Advertising: 11/21/2016

OUTLET: The Clarion-Ledger

URL: http://www.clarionledger.com
Media Type: Newspaper
Opportunity Description: Last-Minute Gift Guide: Promotes Local Shopping for the Holidays

Issue Date: 12/1/2016

Lead Times
Features: 11/24/2016
Advertising: 11/26/2016

OUTLET: The News-Press

URL: http://www.news-press.com
Media Type: Newspaper
Opportunity Description: Christmas Gift Guide

Issue Date: 11/1/2016

Lead Times
Features: 10/25/2016
Advertising: 10/22/2016

OUTLET: Watertown Daily Times

URL: http://www.wdt.net
Media Type: Newspaper
Opportunity Description: Pre-holiday Gifts and Trends

Issue Date: 11/9/2016

Lead Times
Features: 11/2/2016
Advertising: 11/7/2016

OUTLET: Carolina Woman

URL: http://www.carolinawoman.com
Media Type: Magazine
Opportunity Description: Holiday Gifts and Good Wishes

Issue Date: 12/1/2016

Lead Times
News: 11/1/2016
Features: 10/2/2016
Advertising: 11/1/2016

OUTLET: Philadelphia Magazine

URL: http://www.phillymag.com
Media Type: Magazine
Opportunity Description: Gift Guide: Shop, Give, Be Merry, Love Your Looks

Issue Date: 12/1/2016

Lead Times
News: 10/2/2016
Features: 10/2/2016
Advertising: 11/1/2016

Want even more editorial calendars and media contacts? Cision PR Software has the connections you need to make. Request a demo today!

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About Katie Gaab

Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.

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