The “Smart Communications” Revolution: How to Optimize Earned Media Programs
The PR Industry can Finally Realize its Full Potential
- Influence the influencers: Thanks to social media, cultivating relationships with key influencers is easier than ever before. You can now see trending topics, share content and add to the online conversation in real-time. The challenge for communicators is to research and find the appropriate influencers, connect with them, and convince them that you are worth covering and supporting.
Reach the best audience: With media targeting software, it’s easy to tailor your campaigns for maximum impact. You can find the best media contacts, uncover vital pitching insights and keep track of all your outreach in a single location. The fragmentation of media means that social influencers that have small but passionate audiences can be just as important to reach as traditional large publishers.
Track your coverage: Media monitoring software does more than track your coverage across print, online and social channels. It helps you analyze your media presence and create a clear picture of how people perceive your brand.
Measure your success: Analytics tools are finally available to communicators to measure the effect earned media has on customer behavior, web traffic and even revenue generated from communication programs. Finally, you can show the impact PR is having on your company’s bottom line, and use data to improve the performance of future programs.
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Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.