August 15, 2017
Comms Best Practices
/ by Christina Daves
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Does it evoke emotion that will lead people to comment, like or share?
Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Many television programs (even national media) have even started using Facebook Live while they are on-air to attract an online audience.
Traditional media is pushing their fans to engage on social media. With over 2.3 billion active social media users in the world, the newsroom knows the fastest way to grow a following is through social media.
I always share that I walk the walk and talk the talk in my business. When I write about something related to visibility, free publicity, or social media, it’s because I’ve done it. I’m not telling you what to do, I’m doing it first and then sharing my experiences.
Through PR for Anyone, I get to work with a lot of inventors and productpreneuers. I’ve been pitching a product segment/series in my local television market for the past few months about great products that simplify things or solve problems. I finally got the segment – yay!!! I started tweaking my pitch to include my social media numbers. I think a big part of why I finally got the segment is because I have a very strong, engaged social media following so I can get a lot of people excited about it.
By sharing with my audience, regularly and repeatedly that I have a segment on this morning show, I am able to get more eyes on the show. That’s why my following is valuable to the television station.
Do your research and make yourself knowledgeable so you stand out among all the other pitches the media gets. Understand the value of being shareable and show them how this story has the potential to go viral. Doing this one simple extra step will likely help you get your story covered.
To Your Publicity Success!!!
Learn more about ways to attract attention for your business online, download our free Online Discoverability Survival Kit for tips on optimizing press releases, building relationships with influencers and generating buzz on social media.
Like what you’ve read? Want more? Take my free PR Challenge which will get you massive exposure in only ten days, www.YourPRChallenge.com. See you on the inside.
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