March 15, 2018
/ by Lacey Miller
One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not.
I’m an enthusiastic champion of my clients and their products. Because my firm works almost exclusively with purpose-driven companies, my feelings are genuine because I’m promoting social enterprises that align with my values. But part of advocating for a client is to be really real with them. At the risk of sounding like a Debbie Downer, sometimes you’ve got to tell them that if sounds like a press release, it probably is. And what your client really wants is a news story.
Here are five warning signs that your press release doesn’t pass the smell test and will likely die on the wire rather than skyrocket to the front page.
What tips would you add to this list? I’m all ears on Twitter @caitlincopple.
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