March 28, 2018
/ by Matthew Heng
Modern PR pros have complex jobs.
At any given time they're supporting multiple initiatives and organizational priorities, spread across different teams, business units, and even continents.
It can be hard to keep track of the work that needs to get done, let alone think about how to measure and report the outcomes of that work.
With the newly-released TrendKite Campaigns, we're making earned media a little organized, and a lot easier to understand.
TrendKite users now have an easy way to collect all the background research and contacts needed to prepare for a project and a better way to understand the coverage and deliverables post-project!
It sounds simple, but keeping track of all the research, data, contacts, reports, and deliverables for a project (let alone five or even ten!) can quickly get out of hand.
By collecting all the content that matters in one place, TrendKite users now have easy access to the data, reports, dashboards, and contacts that make projects run.
Some projects are high-octane, quick sprints. But more often than not your campaigns are carefully planned and executed over several weeks, months, or even quarters.
Campaigns puts the most recent coverage front-and-center and shows you how the campaign's coverage is trending over time. See how total mentions, social shares, web visitors, and SEO Impact are trending to help you on track for earned media success!
Does this situation sound familiar? You're getting ready to present the results of the latest launch, but can't quite remember what data you put in the prior launch's wrap up that your leadership loved so much.
So, you find yourself frantically searching through your inbox and culling through the two dozen PDFs on your hard drive named "Final Report.pdf" for that golden ticket, the last launch's report. looking for the last launch's wrap up.
With TrendKite Campaigns, all your past reports, newsletters, contacts, and dashboards are packaged and saved as a record of truth. So no more digging through historical files. Just find the Campaign in TrendKite, and you'll have the context and content you need.
In our conversations with earned media teams, it was clear that brands and agencies of all shapes, sizes, and industries have an important need to organize and understand their campaigns more clearly.
Because of this need, we're excited to debut campaigns to every customer that uses TrendKite, empowering all TrendKite users to make better data-driven decisions and power their earned media strategies with TrendKite Campaigns.
Don't have access to TrendKite, but want to take advantage of TrendKite Campaigns? Click below to request a demo!
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