Cision Expands Broadcast Monitoring Coverage to Include All 210 U.S. Markets
CHICAGO, IL, November 5, 2007 Cision, a leading provider of premium broadcast management applications, today announced that it has expanded access of its broadcast monitoring coverage to all 210 U.S. Designated Market Areas (DMAs).
Organizations use Cision broadcast management applications to monitor their news coverage, analyze the results, run reports and present their findings to key stakeholders. With monitoring capabilities that now extend across all local and national U.S. markets, Cision’s clients have daily access to more than 25,000 hours of U.S. broadcast coverage, including all news and public affairs programming from both radio and television stations throughout the U.S.
Available in both Cision’s dedicated broadcast platform Digital Showroom and its on-demand Web 2.0 platform CisionPoint, clients can now preview video from all 210 local U.S markets in addition to national and cable T.V. across North America. Cision’s clients can manage, report and share broadcast video clips with team members and clients directly from their online portal.
“With the public’s continued reliance on television as the primary medium for news, it’s critical that corporate communications executives have a dependable resource for effective monitoring solutions,” stated Steve Newman, Cision CEO of North America. “The expansion of our broadcast capabilities to all 210 U.S. markets strengthens our ongoing commitment to implement comprehensive monitoring systems that help our clients better manage PR strategies.”
For more information on Cision’s broadcast services, click onto us.cision.com.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.