Cision Expands Global Media Research Content for Improved Management of Corporate Communications
CHICAGO, IL, April 5, 2007 – Cision, formerly Bacon’s Information Inc., the leading provider of media research services in North America, has expanded their MediaSource database by adding profiles for more than 20,000 international outlets, which include top daily newspapers, key trade and business magazines from over 30 different countries, primarily in Asia. This expansion is the result of a strategic agreement with PR Newswire to provide expanded global media content to Cision’s North American clients. With these additional sources, Cision now provides access to more than 680,000 contacts at more than 275,000 outlets worldwide.
“MediaSource enables communication executives to reach global outlets and contacts expeditiously, whether it is a crisis or placement opportunity,” stated Steve Newman, Cision North America’s Chief Executive Officer. “With the expansion of our Research capability, Cision continues its tradition of delivering global solutions to clients.”
Cision’s MediaSource delivers access to information from hundreds of thousands of reporters, editors, producers and writers, continuously updated throughout the day, making it easier for communication professionals to stay current in today’s 24/7 news cycle. Cision’s industry-leading global media research database enables PR professionals to identify and target the right audiences and build their media image and brand on a global scale.
“PR Newswire and Cision both share the same ideals using leading-edge technology and intelligence that enable large global organizations to communicate effectively,” said Executive Vice President Ken Dowell at PR Newswire. “We entered into this agreement with Cision to provide their North American clients with the most comprehensive research available for Asia.”
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.