Ogilvy Public Relation’s Selects Bacon’s Information Inc. For Improved Media Research
CHICAGO, IL, January 8, 2007 – Bacon’s Information, Inc., a leading provider of media research, distribution, monitoring and evaluation services, today announced it has been selected by Ogilvy Public Relations Worldwide (Ogilvy PR) to provide media research services through MediaSource Premium, the company’s flagship media research and communications management portal.
With 24-hour access to MediaSource Premium, Ogilvy PR will have online entree to detailed information on virtually all print, broadcast, Internet and blog media outlets, as well as profiles of journalists, the beats they cover, editorial calendars and much more effectively managing and automating its public relations research efforts.
“Today, it is imperative that business strategists have access to early intelligence on trends unfolding in the media,” said Marcia Silverman, CEO of Ogilvy PR. “Bacon’s delivers time-critical media intelligence, so that our teams can maximize productivity and determine a course of action.”
“We are very proud to serve Ogilvy PR and are confident that our comprehensive tools will satisfy the needs of this prestigious agency in a single all digital, on-demand solution,” added Steve Newman, Bacon’s Chief Executive Officer.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 25th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs and social marketing practices. The agency also has an entertainment practice that is led by its subsidiary B|W|R Public Relations and offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and The Federalist Group, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, please visit www.ogilvypr.com.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.