Cision Offers Comprehensive Media Research About Leading Education Journalists and Outlets
Industry-Specific Premium Profiles Enable CisionPoint Users To Improve News Coverage, Productivity, Effectiveness
CHICAGO, IL, April 30, 2009 Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, today announced comprehensive Premium Media Profiles of the leading journalists, influencers and outlets who cover education.
The Premium Education Media Profiles available to users of the CisionPoint on-demand services delivery platform this spring contain detailed intelligence on over 2,800 contacts from more than 1,800 leading print, broadcast, and Internet outlets that expressly focus on education.
Information in the premium profiles includes coverage topics, likes and dislikes, preferred contact methods and biographical information, as well as outlets circulation, audience and Internet ratings. The profiles contain editors and beat reporters at daily newspapers, magazines, broadcast outlets, Internet sites and blogs that are dedicated exclusively to news, best practices and emerging tools and technologies in primary, secondary and higher education.
With the intense media focus on the role of education in the economic future and great leaps being made in technology, education journals and beat reporters are being joined by a growing chorus of voices on blogs and social networks, said Ruth McFarland, Cision s senior vice president, research. Our Premium Education Media Profiles are designed to direct PR professionals to the most influential voices on education at all levels, with detailed notes on how to engage in this sphere.
Cision s Premium Media Profiles target the influencers and outlets that cover specific industries. In addition to Education and the recently announced Energy and Environment, they include Business and Finance, Consumer, Health and Science, Technology, and Travel and Tourism. The profiles are designed to help public relations professionals increase worldwide news coverage, gain a competitive edge by staying ahead of the news cycle, and be more effective and productive. They complement the Bacon s Media Database, the world s most comprehensive media research resource, updated 18,000 times each day.
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint was selected a finalist in three categories Best On-Demand Platform, Best Vertical Market Business Content, and Best Online News Service in the 2009 CODiE Award competition sponsored by the Software and Information Industry Association (SIIA). Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.