New Release of CisionPoint Public Relations Software Platform Measures ROI and Value of Media Relations Campaigns
CisionPoint Dashboard Integrates Automated Media Measurement and Analysis with Monitoring and Research
CHICAGO, IL, July 23, 2009 Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, today introduced significant upgrades to its CisionPoint integrated software platform, including automated media measurement and analysis tools to determine the value and return-on-investment (ROI) of media relations campaigns. The new release also features significant enhancements to the CisionPoint media database, including listings of thousands of journalists Twitter handles with samples of their recent Tweets as well as links to additional useful research sources.
By integrating Advanced Analytics into the on-demand CisionPoint platform, Cision once again leads the industry in providing the most robust software platform for managing public relations programs, said Joe Bernardo, CEO of Cision North America. Demonstrating the value of public relations is essential in this challenging economy, and Cision s Advanced Analytics provide both the tools and consulting services you need to understand the impact of your news, quickly measure results against your competitors and demonstrate ROI.
Clients who subscribe to CisionPoint Advanced Analytics also get assistance in interpreting and reporting results from a Cision consultant trained in measurement and analysis of media coverage. Cision analysts worldwide already lead the industry in PR program measurement and analysis, applying the proven Delahaye measurement methodology to PR campaigns for many of the world s largest corporations.
Cision Advanced Analytics Determine ROI
CisionPoint Advanced Analytics automatically code print, online and broadcast coverage for tone on a five-point scale, calculate Net Effect, and provide an Impact Score to measure both quantitative and qualitative success. The CisionPoint dashboard provides dynamically updated charts, enabling real-time analysis of results as they are monitored. The new tools compare share of voice, media mix, tone, Impact Score and other metrics for companies and divisions, brands and products, spokespeople, key messages, campaigns, competitors and other factors. Access to a dedicated Cision analyst enables the client to develop effective analyses demonstrating ROI based on the factors most important to the client s company or organization.
Public Relations professionals need a simple, clear way to demonstrate the success of their media campaigns, said K.C. Brown, Senior Vice President of Analysis Services, adding that CisionPoint Analytics are a giant step beyond traditional measurements equating PR impressions to equivalent value of paid advertising placements. Unlike ad-equivalency measures, CisionPoint Analytics can assess the impact of coverage, not just the volume, by understanding and measuring the tone and prominence of coverage that influences perceptions.
Other CisionPoint Enhancements Improve PR Productivity
The CisionPoint summer release improves the industry s best single integrated dashboard application to plan media campaigns, connect with the media, monitor results in print, broadcast and online media, and analyze and report ROI. Along with Advanced Analytics, the release features significant improvements to the Bacon s Media Database, which now includes Twitter handles for more than 4,000 journalists more than any other media database and journalists profiles now include their 10 most recent Tweets. CisionPoint also includes links to additional research sources via Google, LinkedIn and Digg.
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,700 customers signed in its first 20 months of sales. CisionPoint was selected Best Online News Service and chosen a finalist in two other categories Best On-Demand Platform and Best Vertical Market Business Content in the 2009 CODiE Award competition sponsored by the Software and Information Industry Association (SIIA). Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.