Technology PR Firm Sterling Communications Selects CisionPoint On-Demand Services Platform

CHICAGO, IL, March 24, 2009   Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Sterling Communications, Inc., has chosen CisionPoint as its on-demand PR services delivery platform.

Sterling Communications   a full-service technology public relations firm with offices in Silicon Valley, San Francisco and Seattle   selected CisionPoint to replace its previous on-demand PR software after a rigorous product review.

 We chose CisionPoint because it was easier to use and search, and its data was organized more intuitively,  said Laura Gonzalez, the agency s research and media strategy specialist.

Sterling Communications uses CisionPoint s Premium Technology Media Profiles, which provide detailed intelligence about influential journalists, freelancers and bloggers in technology-focused print, broadcast and online/social media, as well as key industry analysts. The quality of media profiles of editors and outlets in the database was of paramount importance.

With the agency s previous PR media database,  we felt the need to re-check the research data,  Ms. Gonzalez said.  With CisionPoint, the media biographies are both current and full of useful background information. 

When Sterling switched to CisionPoint, users immediately gained access to Cision s Bacon s Media Database, the most comprehensive and accurate media research resource, updated 18,000 times each day.  Account team feedback thus far has been very positive,  Ms. Gonzalez added.

The web-based Software-as-a-Service (SaaS) solution enables staffers from every office to access the same client databases, providing another key benefit.

Nominated as a finalist for three 2009 CODiE Awards   Best On-Demand Platform, Best Vertical Market Business Content Solution, and Best Online News Service   CisionPoint is the fastest growing on-demand PR media management dashboard application, with more than 2,700 customers signed in its first 15 months of sales. CisionPoint also offers premium media profiles for communicators who specialize in verticals such as Business & Finance, Consumer, Health & Science, and Travel & Tourism. It provides daily updates from each premium-profile sector through RSS feeds from the Cision Navigator.

About Sterling Communications, Inc.:
Sterling Communications, Inc. (www.sterlingpr.com) is an independent, full-service public relations agency that provides technology companies with strategic communications counsel and tactical expertise. Sterling has a 20-year track record of generating visibility and building brands for industry pioneers in silicon, software, systems, services and ecosystems   companies that run the gamut from back-office IT solutions to global clean-tech organizations.

Sterling is headquartered in Silicon Valley, but its reach is global. For detailed information about Sterling Communications, please visit www.sterlingpr.com.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.