CHICAGO, IL, October 29, 2010 Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced significant enhancements to JournalistTweets, the free Twitter monitoring tool that enables PR professionals and the media to aggregate, sort and track feeds from thousands of journalists around the world.
JournalistTweets will now stream content from France, the Netherlands, Spain, South Africa and India as well as from the US, Canada, the UK, Germany, Portugal, Denmark, Finland, Norway, Sweden and Australia. JournalistTweets is the most comprehensive journalist Twitter monitoring tool of its kind, tracking thousands of journalists in 15 countries on five continents.
In addition to more country and topic feeds, JournalistTweets can now gauge the relative impact of social media influencers by integrating the Klout Score, which measures overall online influence. The Klout Score, from Klout, uses over 25 variables to measure True Reach (engaged followers and friends), Amplification Probability (likelihood of generating retweets or online conversation) and Network Score (number of influential followers). Users can rate individual tweets and search for and view the most popular tweets for a given topic or geographic region.
With JournalistTweets, journalists and communicators can make new industry connections, find new sources for story research, and better understand the breadth and nature of breaking global media coverage, said Brett Safron, Cision s Senior Vice President, Business Development.
Its new influencer metrics help determine which online voices are having the most impact. JournalistTweets is an indispensable productivity and reputation management tool for communicators, journalists and influencers who want to maintain a strong corporate, product or personal brand, Safron said.
“With more and more traditional journalists moving to the micropublishing medium (Twitter, Facebook), and with more and more user-generated content from non-professional journalists taking on journalistic qualities, it just makes sense to understand the quality of content delivered in social media channels. The Klout Score is an impartial judgment on the quality of an individual publisher’s ability to turn out engaging content and drive readers to action, noted Matt Thomson, Klout s VP of Platform.
Learn more about JournalistTweets.
JournalistTweets is part of Cision s expanding portfolio of resources designed to enable professional communicators and the media to more easily engage and interact. Other free services can be found on cision.com in the PR Professionals and Members of the Media sections of the site. In addition, the award-winning CisionPoint PR software platform offers a powerful, integrated set of capabilities that allow PR professionals to plan campaigns; connect with influencers; monitor print, broadcast, online and social media coverage; analyze results; and demonstrate ROI.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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