2011 Holiday Gift Guide Editorial Calendars and Media Research Available Now from Cision
CHICAGO, – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced the availability of comprehensive 2011 Holiday Gift Guide media contact and editorial calendar information for users of its award-winning CisionPoint PR and marketing software and the Cision Media Database.
Cision offers its subscribers detailed information on tens of thousands of editorial opportunities, including complete outlet information, media and influencer profiles, deadlines, pitching advice, and gift-guide formats.
In addition, Cision announced free, downloadable “briefing books” – available to all – that list 150 top Holiday Gift Guide editorial calendar opportunities, as well as detailed profiles on 50 top influencers and media contacts who supervise holiday gift-giving coverage for both general interest and niche outlets in North America.
“Christmas, Hanukkah and the end-of-year gift-giving season may be months away, but the process of researching and planning is already in motion – for many outlets and all PR pros and marketers – on the first of July,” said Heidi Sullivan, Vice President, Media Research, of Cision North America. “Summer is the ideal season for marketers to know where the coverage opportunities lie, build their media outreach plans, and connect with media and influencers in the most mutually productive ways possible. Superior preparation, based on research, is a must.”
Influencers quoted in Cision’s detailed profiles echoed Sullivan’s comments.
“Know what we cover,” said one editor, who stressed the importance of building relationships. “I get to know all the product managers or PR people in my space and they know, in return, what I am interested in.”
An editor of a consumer tech gift guide asked that communicators understand the importance of product reviews and the need to minimize time-wasting: “Be prepared to submit products for evaluation, but don’t assume we will cover all the products we evaluate. And too many times PR people don’t read our ‘call for products’ memo; then, I have to answer unnecessary questions over the phone.”
The briefing books include 50 influencer and contact profiles from the United States and Canada, including such outlets as Parade, Women’s Day, TV Guide Magazine, Fashion and ELLE Canada. Its 150 editorial calendar opportunities include large-circulation outlets such as Reader’s Digest, The Wall Street Journal, Rolling Stone, Ebony, La Presse and The Toronto Star. Click here to download Cision’s 2011 Holiday Gift Guide Briefing Books.
In addition to the briefing books, Cision’s free EdCals online tool has 350,000 searchable editorial opportunities, including those with gift-giving themes, and Cision will provide updates in its free online newsletter, Cision Navigator, including a list of the top 20 outlets by circulation that offer Holiday Gift Guide-related editorial opportunities.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.