Cision Adds New Social Publish Feature to its CisionPoint Software
Powered by PitchEngine, New Tool for Social Publishing Allows Branded Content to Be Easily Shared Through Social Networks
CHICAGO, October 14, 2011 Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced a new feature designed to enhance its CisionPoint software. The feature, Cision Social Publish, underscores the importance of social media in public relations and marketing campaign management by implementing a social publishing element. The new capabilities in Cision Social Publish will allow PR professionals and marketers to reach their target audiences through multiple social media platforms and with multiple types of content, including video, podcasts, white papers and more.
Through Cision s partnership with PitchEngine, Social Publish enables all types of branded content to easily be uploaded by users to social networking sites like Twitter, Facebook and YouTube.
Our users can directly interact with customers, digital influencers, media and other important audiences through CisionPoint, said Peter Granat, President and Chief Operating Officer of Cision North America. Marketers aren t solely relying on press releases to tell their stories anymore. Now they have access to share branded content easily through the Social Publish feature. This new capability also helps drive results by offering the opportunity for increased web traffic, brand recognition and, ultimately, more sales.
The Social Publish dashboard will provide users with several benefits:
- One low monthly rate regardless of how much content is published
- Publish unlimited stories, videos and photos on the PitchEngine site
- A Facebook application that allows users to simultaneously update their company s or brand s Facebook page newsroom with branded content
- The option to integrate newsfeeds on the user s company website
- Access to Cision s Influencer Database with the largest global resource of digital influencers.
Our partnership with PitchEngine allows us to bring a convenient, content publishing tool to our clients, said Granat. The combination of PitchEngine and the Social Publish feature into our Cision platform will enable our clients to tell their stories in a new way by distributing them through multiple social media channels.
PitchEngine is a social platform that enables businesses and organizations to get the word out using social content and search optimization and serves more than 45,000 brands worldwide.
Bringing the social publishing tools of PitchEngine to CisionPoint users through a unique tool like Social Publish will allow PR and marketing professionals to easily deliver their message to multiple audiences, said PitchEngine Founder and CEO Jason Kintzler. We believe the integration of our services will allow the users of Social Publish to be active participants in the future of media by creating and distributing branded content that can be used across a wide range of social media channels.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.