Cision Names VMS’ (Video Monitoring Services) Former VP to Broadcast Monitoring Account Service Team
Cision to Provide Seamless Video Monitoring Services to Former VMS Clients
CHICAGO, August 30, 2011 Cision, the largest full service broadcast monitoring services provider in North America, today announced that Anthony Ruggiero, most recently Vice President, News Sales, of Video Monitoring Services (VMS), has joined its broadcast monitoring account service team.
Effective immediately, Ruggiero will help former VMS clients and prospects transition to Cision’s video monitoring services. With the largest broadcast customer service team in North America combined with the full suite of self service and managed video monitoring capabilities, Cision is perfectly suited to help meet the needs of former VMS customers who no longer have a full service broadcast monitoring solution.
“Cision is aggressively taking steps to ensure that VMS’ former customers don’t miss a beat when it comes to business-critical broadcast and other media monitoring services,” said Peter Granat, President and Chief Operating Officer of Cision North America. “Anthony Ruggiero has hit the ground running, providing a seamless transition for VMS’ former clients to Cision.”
Ruggiero has more than 20 years of sales experience and held senior account service positions at VMS since 2007. As VP, News Sales, he supervised VMS’ major accounts and agencies, managed a staff of sales executives and business development directors, and directed the company’s North American external and internal sales efforts. Previously, he served VMS as Director, Business Development, and Northeast Regional Sales Director.
“I’m thrilled to join Cision, and to be able to provide both continuity of service and Cision’s portfolio of world-class broadcast, social, online and print monitoring capabilities to major U.S. brands and agencies,” Ruggiero said.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.