CisionPoint Named One of Industry s Best Marketing/PR Software Solutions
Cision Public Relations Software Chosen Finalist for CODiE Award Honoring 2011 s Top PR and Marketing Management Tools
CHICAGO, April 12, 2011 Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced that its CisionPoint on-demand PR and marketing software has been named a finalist as Best Marketing/PR Solution in the 2011 CODiE Awards the software industry s only peer-reviewed awards competition.
The Best Marketing/PR category recognizes the best solution for the management of customer, promotional or media communications. It includes platforms and tools for enterprise marketing management, campaign management, marketing-specific asset management, press and PR management, multimedia solutions, and all Web 2.0 marketing solutions, according to the sponsors of the CODiE Awards, the Software and Information Industry Association (SIIA).
CisionPoint s selection confirms that CisionPoint is a superior software tool that integrates best-in-class social media research, influencer marketing, media monitoring, and analysis tools to empower PR people to do their jobs better, more easily and more efficiently, said Peter Granat, President and Chief Operating Officer of Cision North America.
But just as significant is its selection in a category that reflects the unprecedented convergence of marketing channels and disciplines, he said. Today, marketers must engage with their audiences across every point of influence the web, social media, and traditional news media outlets. CisionPoint tightly integrates communications and campaign management activity across earned and owned media, and provides a foundation for the next generation of marketing automation solutions.
CisionPoint is the standard on-demand PR and marketing software platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).
CisionPoint was selected as a finalist after a rigorous judging process that included live product demonstrations, trial product access, and analysis of documentation. The final winners will be announced by the SIIA on May 25.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.