Cision’s Detailed Media Research Lists Hundreds of Mother’s Day News Coverage Opportunities

CisionPoint’s Contact and Influencer Data and Editorial Calendars Enable PR Pros to Join Multi-Faceted Conversations Ranging from Parenting Issues to Gift Giving

CHICAGO,  – Cision, the leading provider of PR software, services and tools for the media and public relations industry, today introduced free briefing books, along with detailed editorial calendars and in-depth profiles of influencers, for PR professionals and communicators seeking Mother’s Day 2011 news coverage.

The two briefing books contain information from the Cision Media Database, which gives users of the CisionPoint PR software solution access to hundreds of parenting and Mother’s Day-related coverage opportunities, and profiles and story proposal topics for almost 600 Mom Bloggers. The free briefing books offer public relations people Mother’s Day editorial calendar opportunities, along with tips and data on how best to communicate with the most influential Mom Bloggers in North America.

“Mother’s Day is May 8th and deadlines are fast approaching, but there is still time for PR people who have compelling stories, experts and tips that relate to the many different themes that surround this holiday – from pediatrics, parenting, childcare and eldercare issues, to gift guides for moms, to stories that examine and celebrate their essential role in family and society,” said Heidi Sullivan, Vice President, Media Research of Cision North America.

“The key is to understand what outlets are covering these issues, what the conversation on influential Mom Blogs and social media is focusing on, and how to engage at the right moment with the right information,” Ms. Sullivan said. “These briefing books are a great place to start, while the Cision Media Database is the authoritative source for parenting, Mother’s and Father’s Day story opportunities all year long.”

Constant changes in patterns of influence and the impact of individual influencers demand that communicators stay abreast of a dynamic social media landscape. “We’ve seen a dramatic paradigm shift, a revolutionary change – and it’s only beginning,” said Stacy Debroff, one of Cision’s most influential Mom Bloggers, a social media expert, best-selling parenting author, and founder of Mom Central.

“Before social media, you had to write books, appear on TV shows, or speak at conventions to have a voice in the ‘Momosphere.’ Now, a mom with a computer and a Twitter account can build a huge audience – based on the power of her voice and the clarity and credibility of her message,” she said, citing online influencers who often “curate” information and shape mass perceptions. “Social media has created a very powerful movement, with thousands of mothers creating and sharing content online, and millions more reading their content and engaging with them.”

Download Cision’s free Influential Mom Bloggers and Mother’s Day 2011 briefing books.

About CisionPoint
Launched in October 2007, CisionPoint is the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.