Cision Named Top Marketing/PR Software Solutions
Cision Software Selected Finalist by 2012 CODiE Awards Judges
CHICAGO, March 21, 2012 Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced that Cision campaign management software has been selected as a finalist for 2012 s Best Marketing/PR Solution by the CODiE Awards, the software industry s only peer-reviewed awards competition.
Cision software which in January was named 2012 s Best Online Business Information Service by the CODiE Awards and its sponsor, the Software and Information Industry Association (SIIA) also is the reigning winner of the 2011 CODiE as Best Marketing/PR Solution. The honor recognizes the best solution for management of customer, promotional or media communications.
The judges selection of Cision as one of 2012 s best marketing and public relations software solutions demonstrates our ongoing determination to anticipate and meet our users changing needs as social media continues to radically integrate the traditional marketing mix, said Hans Gieskes, President and Chief Executive Officer of Cision AB.
Since Cision won the 2011 CODiE Award as Best Marketing/PR software, we ve introduced new ways for people to manage earned and owned media, such as the industry s most meaningful Influencer Rating, and content marketing capabilities through Social Publish, he said. We ve extended Cision to the world s top mobile platforms and launched new content-driven search. We re expanding the Cision Media Database, adding thousands of new profiles of digital influencers who are critical to shaping brands reputations, and we ve enhanced Cision s speed, performance and personalization capabilities. Our selection as a 2012 category winner and finalist shows that Cision remains the best campaign management solution of its class.
Cision has won four CODiE Awards since becoming eligible to compete in 2009. In addition to its 2011 and 2012 awards, Cision was judged Best Online News Service in 2009 and the Cision Social Media Dashboard won a 2010 CODiE Award as Best Social Media Aggregation Service. Cision also won the 2010 Product Development of the Year Award from the United Kingdom s Data Publishers Association (DPA). The winner of the 2012 Best Marketing/PR Solution CODiE Award will be announced by the SIIA on May 10.
Cision s integrated campaign management software has been adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 49 of the top 50 PR agencies, corporations, nonprofits, universities and solo practitioners.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.