Cision Sells U.S. Print Monitoring Operations to BurrellesLuce
CHICAGO, June 25, 2012 Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, announced the sale of its U.S. print monitoring operations to BurrellesLuce. Cision will continue providing its extensive digital media monitoring services, including online, social and broadcast monitoring, and will continue to expand its other award-winning services including influencer identification, media measurement and analysis.
Peter Granat, CEO of Cision North America, said a declining number of Cision customers have been requesting news clips as they have transitioned to digital media monitoring and other integrated online services. “The market for print monitoring and news clipping services has been steadily contracting and consolidating as newspaper and magazine circulation has declined and readers have moved en masse to the web,” Granat said. “The sale will enable us to continue stepping up our software and digital investments to meet growing customer demand for online monitoring, research and analysis through Cision’s integrated PR workflow application.”
Cision said it expects to complete the transition of all hardcopy print monitoring services to BurrellesLuce by the fourth quarter of 2012 and current customers should experience no disruption in service.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.