CHICAGO, October 30, 2012 Two leaders in content monitoring and management have struck an exclusive agreement to provide marketers with access to the world’s most comprehensive database of news integrating real-time monitoring of tens of thousands of global print and broadcast news sources with real-time social media engagement.
Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, announced the agreement to fully integrate news content from LexisNexis Legal & Professional, a leading global provider of content and technology solutions, into its online monitoring software. The relationship seamlessly integrates LexisNexis worldwide content from more than 20,000 news sources with Cision’s broadcast and eNews Internet monitoring, all easily accessed using Cision software.
“Cision is the only PR and marketing software supplier to fully integrate LexisNexis global news content,” said Peter Granat, CEO of Cision North America. “The exclusive agreement to provide our U.S. customers with LexisNexis news content, combined with our real-time monitoring of Internet, social and broadcast media, enables Cision to deliver the most comprehensive news and information monitoring solution available to public relations and marketing professionals.”
We re delighted to broaden and deepen our long-term relationship with Cision, said Tom Ogburn, LexisNexis Legal & Professional vice president and managing director of Business Insight Solutions. Cision s prominence in marketing and PR services and LexisNexis premium news and business content is a powerful combination. Together, we re able to effectively serve an extremely influential and important audience, providing them with trustworthy news insights for better decision-making.
Under terms of the agreement, users of the award-winning Cision marketing and PR software platform gain worldwide access to the extensive archive of LexisNexis content to monitor and analyze their news coverage. Cision s clients are able to search the LexisNexis content database, receive alerts as new content is posted, and quickly understand what s being said about their organization, brands and competitors or virtually any topics they choose across the globe.
With the LexisNexis content, Cision provides the industry’s most comprehensive monitoring solution, seamlessly integrating content from all media channels into a single online software application. Now featuring real-time access to thousands of LexisNexis traditional news sources as well as online news, broadcast news and multiple social media platforms, Cision provides marketing and PR professionals with the background and insight they need to manage their campaigns more effectively than ever.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.
For More Information
SVP, Global Marketing