New Cision Influencer Lists and Ed Cals Help Uncover Mother s Day Opportunities at Parenting Outlets

CHICAGO, April 5, 2012   Cision, the leading provider of PR software, services and tools for the marketing and PR industry, today announced updated influencer profiles and editorial calendars for communications professionals seeking to gain Mother’s Day coverage.

Cision’s Family and Parenting Influencer List pulls from more than 1,500 online experts and media who examine issues that impact parents, as well as over 800 Mom Bloggers. Users of the Cision Media Database have free access to this list which also contains detailed profiles on the key influencers in parenting. Cision has also made available a free briefing book that includes contact information for selected top Mom Bloggers and Mother’s Day editorial opportunities. In addition, articles on Mom Bloggers and ‘Top Lists’ can be found on the Cision Navigator.

“Mother’s Day and media deadlines are rapidly approaching, but PR people still can capitalize on editorial opportunities that range from celebration and gift-giving to parenting issues, pediatrics, education, child care, and elder care issues,” said Heidi Sullivan, Cision Vice President, Global Research. “Plus, reaching out to the right influencers in the right way during the weeks before Mother’s Day can help PR people create or strengthen their relationships, improve their social capital, and represent their brands successfully all year long.”

The Cision profiles include in-depth information and first-person tips from top Mom Bloggers like Patti Minglin, founder and CEO of Go Girl Communications. Ms. Minglin contributes regularly to MediaPost’s Engage: Moms, publishes her own blog, and is the Mom Blog Ambassador to the Seek or Shout online collaboration community for media and PR professionals.

Ms. Minglin advises communicators engaging Mom Bloggers to not just know the basic best practices of social PR   read the blogs, know the bloggers, respect their schedules, think of their audiences first, and be authentic   but to really follow through as well.

“Saying ‘read the blog first’ may sound generic, but I get five to seven emails every day from PR people who obviously have not read my blog,” she said. “I often get emails that start with a highly personalized introduction, followed by a pitch that shows a huge disconnect with the sort of topics I cover.”

She also advises communicators to put the audience’s interest above a promotional pitch. “I love to get information that helps my audience understand issues more clearly or solve the problems they face,” she said. “Offering that level of information isn’t self-serving, but it really helps build a brand’s reputation.”

About the Cision Media Database
The media database is integrated into Cision’s award-winning campaign management software, adopted by over 30,000 users in more than 20 countries since its launch in October 2007. It is available in nine languages and used by 9 of the top 10 PR agencies, corporations, nonprofits, universities and solo practitioners.

A four-time CODiE Award winner, Cision recently won the 2012 CODiE as Best Online Business Information Service and the 2011 CODiE Award for Best Marketing/PR Solution. The CODiE Awards are sponsored by the Software and Information Industry Association, and are the world’s only peer-reviewed software industry competition.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.