Cision forms strategic alliance with Taboola to reach over 300 million highly engaged users through Cision’s Content Marketing Suite
Partnership brings Cision’s customers image-based sponsored content through premium branded websites recommendations
CHICAGO, September 12, 2013 Cision announced a new alliance today with Taboola, a leading content-distribution and discovery platform. The partnership gives Cision’s customers the ability to reach highly engaged users on top publisher sites including The New York Times, Huffington Post, USA Today, Time and many more.
“Taboola’s vision has always been to connect users with content they may like, no matter where they are and what platform they are using,” said Adam Singolda, CEO of Taboola. “This partnership is a natural evolution of our vision because it connects Cision’s clients, who represent thousands of top high quality brands and marketers, with unprecedented reach, scale and highly engaged audiences.”
Through this partnership, Taboola works with Cision to distribute their clients’ content on thousands of different premium branded sites through visually engaging image-based recommendations. Taboola’s predictive technology then optimizes the placement of this content based on users’ overall level of engagement. This means that content provided by Cision and distributed by Taboola will only be recommended and discovered to the most qualified users.
“Telling a story through video, images and rich content has always been the best way to attract the attention of an audience. With Taboola’s unique engine, our clients can now use multimedia to power their story and get in front of millions of readers across thousands of publisher websites in our network,” said Cision’s CEO, Peter Granat.
Cision’s Content Marketing Suite helps brands create and amplify branded content as well as analyze the results of each campaign. It is available by subscription through CisionPoint, Cision’s Marketing and PR software platform. To learn more visit http://us.cision.com/content-marketing
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visitwww.cision.com or follow @Cision on Twitter.
Headquartered in New York City, with R&D in Israel and offices in London, Taboola is the world’s leading content-distribution and discovery platform. Taboola serves over 2.5B daily recommendations to over 300M monthly visitors on the web’s most innovative publisher sites, including AOL/Huffington Post, USA Today, Business Week, Time, Sports Illustratedand The New York Times. Publishers, marketers, and agencies leverage Taboola in order to retain users on their site, monetize their traffic, and distribute their content to drive high quality audiences. Read more about Taboola on: http://www.taboola.com
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SVP, Global Marketing