Demand Success 2014 Opens Today in Washington, D.C.
Marketing and public relations conference to bring together top industry thought leaders
Vocus, Inc., a leading provider of cloud-based marketing and public relations software, kicks off Demand Success 2014, a two-day (June 5 6) marketing and public relations conference at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area today. Demand Success is in its 14th consecutive year, opening its doors to non-customers in 2013.
The conference is expected to attract more than 850 attendees and will feature some of the industry s top thought leaders, including:
- Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated
- Adrian Grenier, star of Entourage and co-founder of SHFT
- Avinash Kaushik, Google s digital marketing evangelist
- Judy Smith, renowned crisis communicator and inspiration for the TV series Scandal
PR and marketing trends move quickly, so the conference is designed to keep industry professionals up-to-date on what s working and what s not, said Vocus Chief Marketing Officer You Mon Tsang. This year s conference will offer actionable tips from some of the best and brightest thought leaders in the digital era.
Demand Success will focus on helping marketing and public relations professionals gain the intelligence they need to generate more leads and build stronger brands. Sessions will show professionals how to turn branded content into highly visual and sharable content, deploy innovative online strategies, build brands, and measure efforts to produce more leads and ROI.
The conference, which offers more than 50 sessions in PR, marketing and social tracks, will also provide various networking opportunities and hands-on training prior to the main event. Some of the highlights at the conference will include:
- Dot Complicated: Making Sense of Digital Life, Randi Zuckerberg
- Paradigms of Fame and Success, Adrian Grenier
- Precision Decisions Deliver Results, Avinash Kaushik
- Scandalous View of Crisis Communications, Judy Smith
- Get Your Freak On for Success, Chris Brogan
- Being Twitter in a Sea of Tweets, Karen Wickre
- The Ries Laws of Branding, Laura Ries
- Ignite Talk: Business Revolution Session, Alexander Dolin, Fully Alive Life Coaching; Brad O Neil, TechValidate; Jennifer Moss, Plasticity; Martin Jones, Cox Communications; Robyn Davis, Trade Show Expert; Sarah Robinson, Fierce Loyalty; Scott Baradell, Idea Grove; Thomas Sanchez, Social Driver; Andrew Yee, Triblio
- Networking Reception, Demand Success on the Potomac
- Networking Breakfast, Eastern Shore
The conference can be followed in real time on Twitter with the hashtag #Demand14.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.