Eight Great Ways to Generate Publicity White Paper Helps Brands Stay Newsworthy
Vocus report offers eight tips to generate constant publicity when newsworthy topics are scarce
Vocus, a leading provider of cloud-based public relations and marketing software, today published the Eight Great Ways to Generate Publicity white paper. With this resource, public relations (PR) practitioners will learn how to consistently generate media coverage when there are no announcements to release, such as a product launch or major company news. Through creative tactics such as newsjacking, leveraging user-generated content and creating controversy, practitioners can secure interest from reporters and influencers.
Public relations practitioners are tasked with creating newsworthy content on a consistent basis. To capture the attention of the media and influencers, they need to provide fresh content.
You can t pitch journalists the same monotonous updates and expect results, said Vocus Senior VP of Marketing and Product Management Mark Thabit. To remain relevant to reporters, creativity is a must. Whether it s sparking a little controversy or using customers for a human interest angle, Vocus new white paper provides expert tips to help practitioners infuse creativity in their media relations strategy to secure coverage during news lulls.
Explained in greater detail within the white paper, the eight paths to generate media coverage include:
- Live streaming an event
- Placing your product in remarkable places
- Giving influencers a first look at a new product or service
- Using user-generated content (UGC)
- Turning case studies into multi-faceted press machines
- Creating controversy
- Being an advocate
Vocus Eight Great Ways to Generate Publicity white paper is available as a free download here.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.