Experts from NASA, HootSuite, Twitter and MarketingProfs to Present at Demand Success 2014
Vocus adds six new marketing and PR experts to its conference speaker roster; Early Bird Special pricing ends March 31, 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that MarketingProfs Chief Content OfficerAnn Handley, SHIFT Communications Vice President Christopher Penn, HootSuite Communications Manager Sandy Pell, Twitter Senior Account Executive Sebastian Turner and NASA 360 Producer Scott Bednar with Project Coordinator and Senior Educator Rebecca Jaramillo will join the speaker lineup at Demand Success 2014, a two-day conference in the Washington, DC area in early June.
“The sessions at Demand Success 2014 will cover everything a modern marketer needs to succeed,” said Vocus Chief Marketing Officer You Mon Tsang. “Each of our speakers brings a unique experience to the table. I can’t wait to hear from our speakers about content marketing tips from outer space, integrating native advertising into the traditional marketing mix and leveraging marketing automation to maximize results. This is going to be a fantastic conference.”
Cited in Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, Handley will discuss content marketing strategies at Demand Success. She is the co-author of the best-selling book on content marketing Content Rules and is releasing a second book this August.
In 2012 and 2013, Forbes Magazine recognized Penn as one of the top 50 most influential people in social media and digital marketing. His digital marketing expertise has been recognized in many publications, including the Wall Street Journal and The New York Times. Penn will teach attendees how to nurture prospects and customers, build smart lead paths and deliver maximum ROI through technology.
Pell s strategic approach to publicizing events, speaking opportunities, brand case studies, and press kits have helped HootSuite to plant itself firmly as one of the leaders in social media, raising Chief Executive Officer Ryan Holmes status as a thought leader and securing the company media coverage in top tier publications like Mashable, Fast Company, The Wall Street Journal and more. Her session will focus on marketers achieving social media and word of mouth successes using automation tools.
As a member of Twitter s business-to-business revenue team, Turner works with Twitter s strategic partners on Twitter marketing campaigns. He encourages clients to venture down unchartered paths to discover new ways of igniting conversations with their audiences. Attendees of Turner s session will get an inside look at how to leverage Twitter for business through case studies.
Scott Bednar and Rebecca Jaramillo
NASA 360, a 30 minute broadcast television program and Web-series, has turned the frightening world of brand-based content into captivating video and social experiences for consumers and industry members alike. Bednar and Jaramillo will host a joint session focusing on a dynamic series of content marketing sessions.
Demand Success 2014 is a two-day marketing and public relations conference taking place on June 5-6, 2014 at the Gaylord National Resort and Convention Center in the Washington, D.C. metro area. Emmy-nominated HBO series Entourage star Adrian Grenier, Avinash Kaushik, co-founder of Market Motive and Google digital marketing evangelist and Judy Smith, the founder and president of Smith & Company and inspiration behind the hit show Scandal, will all serve as keynote speakers. A pre-conference training for Vocus customers will be held on June 4, 2014.
The last day to secure Early Bird Special pricing is on Monday, March 31. To register, visit http://www.vocus.com/conference.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.