Combination to Create Premier Global PR and Marketing Cloud Company
GTCR Canyon Holdings, an affiliate of GTCR, today announced its intent to form a premier global public relations cloud company by bringing together industry leaders Cision and Vocus, Inc.
The combined company will bring new software tools, content and services that help organizations of all sizes to enhance their performance in acquiring and retaining customers. When the combination is complete, Cision and Vocus customers will benefit from sharing access to the world s most comprehensive and accurate influencer database, the foremost news distribution service, the industry s leading media monitoring and analytics services, as well as Vocus new marketing automation platform.
Combining Cision and Vocus will allow us to leverage each company’s strengths across a larger combined customer base, accelerate investment in innovative functionality and increase adoption of public relations and marketing software worldwide, said Mark Anderson, GTCR Managing Director. With visionary leadership, smart investments and a relentless focus on customers, we believe the new organization enables us to capitalize on the significant growth opportunities in the public relations and marketing software industry.
As part of its strategy for the new company, Peter Granat has been appointed as Chief Executive Officer of Vocus, Inc. and President of an affiliate Canyon Holdings. The appointments are effective immediately. Granat previously held the position of Chief Executive Officer of Cision AB.
The public relations and marketing industry is experiencing a fundamental transformation, added Mr. Anderson. Peter is a recognized visionary and advocate for the industry. His extensive experience coupled with his proven track record of operational excellence makes him the ideal leader as we prepare to move into the next chapter of innovative growth.
I’ve seen marketing and PR undergo substantial changes over the past decade, stated Mr. Granat. But I also believe we are only at the beginning. Together, Vocus and Cision will help our customers take advantage of these increasing changes. I am very excited by this opportunity to build out the leading platform and services for communication professionals worldwide.
Forward Looking Statements
Certain statements made herein with respect to the tender offer and related transactions, including, for example, the potential benefits of the merger and the combination with Cision, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements reflect the current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, our actual results may differ materially from our expectations or projections.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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