Marine Corps Association & Foundation Turns to Vocus Marketing Suite to Tackle Complex Marketing Initiatives
The nonprofit organization serving the United States Marine Corps takes its marketing to the next level of distribution, analytics and reporting
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced that the Marine Corps Association & Foundation (MCA&F) has selected Vocus Marketing Suite with consulting services to manage its digital marketing activities. MCA&F is the primary organization devoted to the advancement of leadership and excellence for all United States Marines Corps members. Using Vocus will allow MCA&F to reach more potential members, buyers and donors through the software s best-in-class tools, including social media, public relations, email, landing pages, social CRM, campaign management and analytics reporting.
The organization has long been dedicated to advancing leadership and recognizing excellence through its myriad programs. Vocus Marketing Suite will help MCA&F integrate its marketing, making it easier for the organization to increase donations, membership and build brand awareness.
Our job is to support the Marines through professional education and recognition, said MCA&F Director of Marketing & Membership Robert L. Rubrecht. Expanding the awareness of MCA&F will grow our membership, donors, retail buyers, readers and overall engagement.
Our previous email product was good, but Vocus distribution, reporting and analytics are taking us to the next level, said Rubrecht. Vocus will help us build more brand awareness, increase our level of sophistication regarding our understanding of our audience, and increase our marketing efficiencies.
MCA&F was attracted to the Marketing Suite s comprehensive list of features that all resided in one integrated package. The organization s marketing team is particularly interested in Marketing Suite s advanced analytics and reporting, such as the Impact Reports and Social CRM, which will allow MCA&F to better track its progress, empowering its marketers to reach their organizational goals.
About The Marine Corps Association & Foundation
The Marine Corps Association & Foundation is the professional association that inspires, connects, and supports all Marines and friends of the Corps by the development and recognition of professional excellence, and by expanding the awareness of the history and traditions of the Marine Corps. The Marine Corps Association & Foundation does this by hosting award ceremonies, facilitating Commanders forums, funding Commanders unit libraries, publishing and distributing the Marine Corps Gazette and Leatherneck Magazine, and providing quality uniforms and accessories at the best value. The MCA&F understands and respects the achievements and sacrifices made by Marines and their families while serving this great nation. The MCA&F will continue to meet the needs of our members in the technology-driven 21st century with an expanded web experience and professional military education opportunities for Marines. For more information, visit www.mca-marines.org.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.