Master PR Measurement  Webinar With Kami Huyse Announced

In conjunction with AMEC s Measurement Week, Vocus will host award-winning PR expert Kami Huyse in a how-to webinar on PR measurement and reporting

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today announced its  Master PR Measurement  webinar featuring award-winning communicator and Zoetica Media founder Kami Huyse on Sept. 17 at 2 p.m. ET. The online lecture is part of Measurement Week, a worldwide campaign sponsored by the International Association for the Measurement and Evaluation of Communication (AMEC) to highlight the importance of measurement in communications.

The instructional, hour-long webinar will focus on how creating an effective public relations (PR) measurement strategy will lead to increased efficiency and productivity, empowering PR pros to build stronger relationships and craft more intelligent pitches.

PR pros know they need to measure their campaigns, but can struggle with how to do so. During Huyse s webinar, attendees will learn five approaches to measuring social media, ways to calculate their return on investment, and how to leverage brand case studies to perfect their measurement strategies. Attendees will also understand how best to utilize the Barcelona Principles, the popular guidelines established by AMEC to measure the efficacy of PR campaigns.

Also in conjunction with AMEC s Measurement Week, Vocus and Cision will host Measurement Week in NYC, a weeklong series of free events examining the state of big data and analytics. The series will bring 16 industry experts and thought leaders including Mark Schaefer, Peter Shankman, Chris Penn and Shonali Burke to discuss the state and future of measurement as it applies to PR, business and communication.

Registration is free and open to the public at us.cision.com/measurement-week.

All Vocus webinars are free and open to the public. Register for the webinar by clicking here. On-demand replays of the webinar will be available to registered attendees for three months. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.