New social demographic tool from Cision enables communicators to uncover key global social influencers

CHICAGO, IL, March 5, 2014   Cision has announced the release of Social Demographics, a new feature designed to help CisionPoint users uncover key demographics for global social influencers and their followers. Powered by StatSocial, this technology is the first of its kind to be deployed as part of a database solution in the PR software market, and gives communicators an unprecedented advantage in finding the right contacts and targeting stories to their intended audience.

 With the vastness of social media and the 24-hour news cycle, PR and marketing professionals need an efficient way to find the influencers most relevant to their stories,” said Peter Granat, CEO of Cision. “Social Demographics is a tool that zeroes in on the contacts and audiences who matter most and saves our customers time and research in planning their campaigns. 

Social Demographics, which aggregates publicly available data from more than 60 social media and blog platform sources, is included as part of Cision’s Influencer Data package at no additional charge. Key features of the tool include:

  • Ability to view age, gender, income and audience information for the followers of influencers
  • Access to Social Pull, a proprietary metric from StatSocial that measures an influencer s impact as compared to the average Twitter user
  • Full integration with Cision s Media Database, Influence Rating and Social Influencer Search

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.