Visible Technologies Adds Rapid Segmentation and Streamlined Engagement Enhancements to Visible Intelligence

Acquired by Vocus and Cision on September 15, Visible Technologies releases major update to its social intelligence platform

CHICAGO, IL, September 30, 2014 Visible Technologies, the leader in social media analytics and engagement for enterprise marketers and agencies and member of the Vocus and Cision software product line, today announced enhancements to Visible Intelligence (VI) with its September 2014 product update. These new enhancements allow users to better leverage VI for their marketing and business needs through the extension of streamlined and customizable workflows, agile social segmentation, uploading  Owned Content  into VI through the API, and the addition of Instagram monitoring and analysis.

With Visible Technologies  acquisition by Vocus and Cision, its enterprise social media intelligence platform Visible Intelligence adds a large array of social media solutions to the companies  powerful PR and marketing communication tools. The September 2014 update enhances this robust platform to further expand brands  social media monitoring, analysis and engagement tools.

 Seamless social media intelligence can give every business a leg up on the competition,  said Visible Director of Product Strategy Michael Maziarka.  We always strive to give our customers tools that help them achieve success in their day-to-day business by learning from and engaging within social media. Our latest updates make it even easier for customers to evaluate and adjust their marketing and social strategies. 

Highlights from the September VI product update include:

  • On-Demand Segmentation 
    Dashboards can now be instantly updated by applying a category to reflect the desired segmentation. Users can apply any of their defined categories to target a specific location or region such as the West Coast, speaker persona, topic, product attribute and more. Couple the category overlay with  Sticky Dates  to update that segmented view for a different time period. This enables powerful, extensive updated views within seconds.
  • Engagement Workflows Tuned for the Situation
    • Transition a Conversation to Twitter Direct Messages
      This feature makes it easy to transition a public Twitter conversation to a private one. Without leaving VI, users can directly access Twitter s direct messages for the provided social profile and continue the discussion out of the public s eye.
    • Post Approval Workflow
      Users can expand their social media response team without worrying about any missteps when posting responses on social media to customers. This feature allows administrators to approve tweets or posts, prior to them being sent. This security permission can also be removed at any time, enabling responses to be sent immediately.
  • Owned Media Content Ingestion
    Community site posts, market survey responses, and other owned media content can now be automatically uploaded into VI using the API. Brand content, with its supporting enrichments such as location, tags, published date, etc. can be uploaded at your designated time intervals. This feature makes it easier for users to add content into VI for analysis alongside social.
  • Content Expansion: Instagram Posts
    VI now incorporates Instagram posts and direct comments using the popular network s API. Users can segment their analytics to review only Instagram data or in association with other social data for comparison across the social ecosystem.

Coupling Visible s social intelligence platform and insights experts with Vocus and Cision s powerful PR tools, brands now have access to a truly comprehensive solution for tracking and analyzing earned, owned and paid media that elevates brands and drives business results.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.