Vocus Announces January Webinar Schedule
Webinars encourage attendees to evolve the marketing mix with native advertising and new trends in mobile campaigns
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software and consulting services, announced two upcoming webinars in January. These instructional, hour-long sessions will show marketers how to go beyond standard tactics and utilize native advertising and mobile apps to reach their goals in 2014.
- Jan. 8, 2:00 p.m. EST: Getting Results With Native Ads
- Jan. 22, 2:00 p.m. EST: Mobile in 2014: What You Need to Know
Marketing and public relations professionals are wrestling with native advertising. How can companies and nonprofits best use sponsored content within their existing content mix to build brand and trust? Edelman Chief Content Strategist and Ad Age columnist Steve Rubel will clarify the role of sponsored content during the Jan. 8 webinar.
From low-energy Bluetooth beacons to Google Glass, 2014 will change There s an app for that to There s an app for everything. On Jan. 22, webinar attendees will journey into the changing world of mobile with Savvy Apps Founder and Chief Executive Officer Ken Yarmosh and learn how to nurture prospects and future customers better with apps designed for emerging technologies.
Marketing is continually evolving and the onset of native advertising and new technologies in mobile campaigns are powerful examples of that, said Vocus Chief Marketing and Product Officer You Mon Tsang. In a noisy marketplace, these webinars will enable marketers to use these tactics to more strategically reach audiences in 2014.
All Vocus webinars are free and open to the public. They start at 2:00 p.m. EST unless otherwise noted. Register for each webinar by clicking the links above. On-demand replays of these webinars are available to registered attendees. An archive of recent webinars is located at http://www.vocus.com/resources/webinars-events.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.