Vocus Delivers The Marketer’s Guide to Social Media 2014
Guide takes readers through 2014 s pivotal trends Facebook is not dead, new networks appear daily, and visual media is the common language
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released The Marketer’s Guide to Social Media 2014, a guide that reveals 2014 s social media trends so marketers know how and where to invest resources. Key highlights include cross-channel marketing, micro-video, and the art of the hashtag from marketing experts like Ekaterina Walter, Jason Falls and Michael Stelzner.
The guide identifies and provides an analysis of eight major trends for 2014, including:
- Content goes interactive and immersive
- Words aren t out, but visuals are definitely in
- Native advertising goes native
- Facebook is (not) dead
- Content gets richer
- Social media grows up
- Social media is mobile media
Social media is constantly evolving and continues to mature, said Vocus Chief Marketing Officer You Mon Tsang. It can be a daunting task for marketers to keep pace. To succeed in social, marketers will need to develop comprehensive listening strategies, cut through the noise with native ads, post visuals, and craft mobile campaigns.
The Marketer’s Guide to Social Media 2014 guide is available as a free download here.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.