CHICAGO, IL (October 26, 2015) Today Cision, the leading global media intelligence provider, is introducing new and upgraded features to its PR Edition platform that bring together the best content and technologies from across its entire portfolio through expanding users influencer marketing and insights capabilities. Through this upgrade, Cision is making it even easier for businesses to power the stories that propel their brands.
Influencer marketing and media insights are now paramount to a PR or marketing professional s success, said Cision CEO Peter Granat. By bringing together best-in-class solutions from Gorkana into the Cision portfolio, we are continuing to provide the most cutting-edge tools in our ever-evolving industry.
Major feature upgrades to Cision PR Edition include:
Together, these changes underscore Cision s commitment to further investment in technology and innovation and providing PR and marketing professionals with cutting-edge solutions in influencer marketing, media intelligence and brand insights.
Cision continues to make my job easier, said Alan Wallace, Director of Communications at Afilias. The new Cision upgrade helps me find media most likely to be interested to report my story. The additional data for media contacts is extremely helpful and the new email distribution wizard is the best in the industry. The recent enhancements in social media monitoring make the best PR tool in the business even better.
Feature upgrades are included in Cision s PR Edition, which has already received the SIIA CODiE awards this year for Best Media & Information Monitoring Solution as well as Best Content Analytics Solution. Current customers can contact their account manager for more information. Visit here for additional details.
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