Cision Public Relations Edition and Cision Social Edition combine Cision, Vocus and Viralheat technology to create the industry s premier communication, social and content platforms
CHICAGO (May 4, 2015) Cision today announced the launch of two new flagship products, Cision Public Relations (PR) Edition and Cision Social Edition. These products were designed to meet the needs of communicators who demand comprehensive and seamlessly integrated solutions for today s ever-changing media landscape.
Cision PR Edition combines the best public relations, content and social media management features from Cision and Vocus into the most comprehensive communications solution available today. Cision Social Edition, built on the Viralheat technology stack, simplifies the management of any social media program and provides digital marketers with the tools to measure and optimize the impact of content across all channels, in a new, more intuitive interface.
Cision is committed to increased investment in technology, content and insight services through acquisitions, organic development and partnerships, said Cision CEO Peter Granat. We re building the most innovative communications software in the world, and the release of Cision PR Edition and Cision Social Edition is the first step of this mission.
Cision Social Edition
Cision Social Edition combines content marketing and social media management in a standalone product, providing digital marketers with social media monitoring, publishing, analytics, content intelligence, and reporting. Cision Social Edition evolves social media management with content optimization insights, transforming a company s content strategy into an efficient, scalable and measurable marketing operation.
Major benefits of Cision Social Edition include:
Cision PR Edition
Cision PR Edition builds and improves upon the company s existing technology stack, and includes six major upgrades. Most notably, Cision PR Edition introduces the new Influencer Search functionality that leverages the big-data capabilities to index hundreds of thousands of tweets daily. This allows users to conduct real-time searches for topics influencers are talking about, helping them to create highly customized pitches and build more effective media relationships.
Cision PR Edition also offers new market-leading media tools, such as the brand new Streams feature that allows users to monitor real-time social and traditional media in a single, integrated view.
The other major upgrades include:
Available today in North America, Cision Social Edition and Cision PR Edition will expand to other international markets in the future.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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